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Case Study: Loudoun Education Foundation (LEF)
Client: Loudoun Education Foundation (LEF) Client Contact: Danielle Nadler, Executive Director Services Provided: Ongoing Marketing & Communications Partnership The Challenge When Danielle Nadler stepped into her role as Executive Director of the Loudoun Education Foundation (LEF), she quickly realized something was missing: awareness. Despite LEF’s deep impact across the county, the organization was largely unknown, even among people working in education. “We didn’t want to

POUNCE Solutions
Jan 12 min read


Case Study: Enquire AI
Client: Enquire AI Client Contact: Cenk Sidar, Founder and CEO Services Provided: Fractional CMO & Strategic Marketing Partnership The Challenge Enquire AI was at a critical inflection point. The company had strong underlying technology and a respected expert network, but its positioning, messaging, and go-to-market story had not yet kept pace with the scale of its ambition. As Enquire evolved from an expert network into a category-defining research platform, leadership neede

POUNCE Solutions
Jan 12 min read


Case Study: Fauquier Education Foundation (FEF)
Client: Fauquier Education Foundation Client Contact: Nancy Griffin-Bonnaire, Executive Director Services Provided: Strategic Rebrand The Challenge The Foundation had existed for four decades with minimal success at community awareness/engagement. It lacked a recognizable brand and its website was practically non-functional. The Approach FEF sought an organization with a strong reputation of how branding works and how to create the necessary deliverables (logo, website, story

POUNCE Solutions
Jan 12 min read


BusPatrol, GHSA, and Safe Kids Worldwide Host Inaugural National School Bus Safety Summit, Bringing Together Nation’s Top Safety Leaders to Confront Growing Crisis on America’s Roads
Credit: School Transportation News | Original Article WASHINGTON, D.C. — BusPatrol, the leading school bus safety technology company in North America, last week convened the first-ever National School Bus Safety Summit, bringing together more than 400 national leaders in government, public safety, technology, law enforcement, education, and child advocacy for a landmark discussion on the escalating dangers children face around school buses. The Summit, supported by the Govern

POUNCE Solutions
Dec 15, 20255 min read


LEF's Fueled Program Finds Growing Need to Provide Students with Extra Meals
Credit: Loudoun Now | Original Article Volunteers pack meal bags as part of the Loudoun Education Foundation's Fueled program. Between weekend meal bags and in-school pantries, the program supports 2,000 students each week. | Photo: Alexis Gustin As families across Loudoun County prepare for the holidays, the Loudoun Education Foundation is rallying the community to help ensure no student goes hungry. The foundation's Fueled program—which provides weekly meal bags and in-scho

POUNCE Solutions
Dec 12, 20252 min read


Why Your Year-End Campaign Isn’t Working: The Gulf of Inaction
Note: It was fun to be featured in the December issue of the Foundations Today newsletter by the National Association of Education Foundations . If you find that this resonates with your organization's latest campaign, let's chat! Every year, education foundations enter the holiday season with a sense of purpose. Their needs are urgent, the impact is real, and the campaigns are built with care. Yet far too many year-end appeals underperform because an unseen barrier sits

Brian Tinsman
Dec 9, 20254 min read


Loudoun nonprofit for people with disabilities finds a new home
Credit: Washington Post | Original Article The Arc of Loudoun — previously located on a manor where it paid no rent — moved to the National Conference Center in Leesburg. The new location for the Arc of Loudoun’s Aurora School at the National Conference Center in Leesburg. (Arc of Loudoun) A month after leaving a beautiful manor where it had been based for 16 years — rent-free — the Arc of a Loudoun, a nonprofit that serves children and adults with disabilities, reopened its

POUNCE Solutions
Sep 25, 20253 min read


Seizing the Moment: How Education Foundations Can Lead Amid Uncertainty
Today, the U.S. Senate is expected to confirm Linda McMahon, President Donald Trump’s nominee for Education Secretary. Together, the two have signaled their intent to dismantle the department, which has the third-largest discretionary budget in the federal government. Understandably, this has sent shockwaves through the entire education system. While the logistics, timeline, and political feasibility of this move remain unclear, one thing is certain: education funding is pois

Alexis Gustin
Mar 3, 20254 min read


2024 Workplace Resolution: Make Marketing Fun
The flip of the calendar to January is a unique excuse to look at everything your organization does from a fresh perspective, and (hopefully) find some fun in what you do. No matter who you're trying to captivate (customers, donors, employees, board members, community partners, neighbors, etc.), don't overlook the opportunity for your brand to embrace it's softer (human) side. While humor is subjective and can be treacherous, being memorable is the key to success in our atten

Brian Tinsman
Jan 2, 20244 min read


3 Marketing Strategies Nonprofits Know, and Businesses Should Learn
As marketing and communications consultants, one of our most important jobs is gap analysis and recognizing a client's blind spots. We all have them - present company included - and it sometimes takes an outsider to "look under the hood" and identify the missed opportunities and points of friction. I recently had a conversation with a nonprofit client, who mentioned that one of our unsung services was presenting marketing ideas to their governing board in a way that consisten

Brian Tinsman
Aug 9, 20234 min read


Local small business owner gives free classes to workers and holds annual events for local charities
Credit: WUSA9 | Original Interview

POUNCE Solutions
Oct 25, 20221 min read
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