Case Study: Enquire AI

Client: Enquire AI

Client Contact: Cenk Sidar, Founder and CEO

Services Provided: Fractional CMO & Strategic Marketing Partnership

The Challenge

Enquire AI was at a critical inflection point.

The company had strong underlying technology and a respected expert network, but its positioning, messaging, and go-to-market story had not yet kept pace with the scale of its ambition. As Enquire evolved from an expert network into a category-defining research platform, leadership needed clarity (both internally and externally) around how to articulate value, prioritize markets, and communicate differentiation to investors, clients, and advisors.

At the same time, Enquire was preparing for significant fundraising and growth milestones, requiring a marketing partner who could operate at the intersection of strategy, narrative, and execution, without slowing the business down.

The Approach

POUNCE partnered with Enquire as a true fractional CMO and strategic thought partner, working side-by-side with leadership to bring structure, clarity, and momentum to a fast-moving environment.

Rather than treating marketing as a set of disconnected deliverables, POUNCE focused on helping Enquire define what mattered most, align around a clear point of view, and translate that into practical, usable messaging across fundraising, sales, and product storytelling.

The partnership was intentionally flexible, empowering Enquire to move seamlessly from big-picture positioning discussions to hands-on execution, iteration, and rapid response as priorities shifted.

The Work

POUNCE supported Enquire across strategic, narrative, and executional layers, including:

• Clarifying Enquire’s core positioning and category narrative as a research platform.

• Refining investor and fundraising messaging to clearly articulate value, differentiation, and vision

• Developing go-to-market messaging frameworks for capital markets, consulting, and government affairs audiences

• Supporting executive communications, presentations, and written materials used in fundraising and sales conversations

• Providing ongoing strategic counsel during key company transitions, product evolution, and market focus shifts

• Serving as a responsive extension of the leadership team, moving fluidly among strategy, writing, iteration, and delivery as needed

The work emphasized judgment, prioritization, and speed, helping Enquire avoid unnecessary complexity while staying aligned with long-term goals.

The Impact

“POUNCE’s approach aligned closely with Enquire’s shift toward an integrated knowledge platform that combines expert insight, AI-led research, and synthesis in one place. This focus had a strong and positive impact on Enquire’s success. The right clients quickly understood the value of using a single integrated platform rather than disconnected tools. As a result, engagement increased, conversions happened faster, and more clients adopted Enquire as part of their regular workflow. POUNCE helped translate our vision for the platform into clear market traction and sustainable growth.” - Cenk Sidar, Founder and CEO

Why POUNCE

“Enquire works with POUNCE because POUNCE understands how to market complex platforms in simple and practical terms. Rather than selling features, POUNCE communicates outcomes that matter to decision makers, such as speed, clarity, and confidence when stakes are high.

POUNCE helped translate Enquire’s platform vision into clear messages that resonated with the right audience at the right time. The result was stronger alignment between product, market, and messaging, making POUNCE a natural and effective partner for Enquire’s growth.”