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POUNCE Presentation: 'Story-First: Demystifying Marketing for Education Foundations'
At the Loudoun Education Foundation, working with POUNCE to shift to a story-first mindset made them visible and drive impact. Not through a reflexive rebrand or a bigger budget, but by getting clear on a simple idea: who they’re talking to, what those people need to believe, and where that message will actually show up. That clarity created alignment. And that alignment made everything else (partnerships, fundraising, engagement, etc.) more effective.

Brian Tinsman
Mar 272 min read
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