Case Study: Loudoun Education Foundation (LEF)
- POUNCE Solutions
- Jan 1
- 2 min read
Client Contact: Danielle Nadler, Executive Director
Services Provided: Ongoing Marketing & Communications Partnership
The Challenge
When Danielle Nadler stepped into her role as Executive Director of the Loudoun Education Foundation (LEF), she quickly realized something was missing: awareness. Despite LEF’s deep impact across the county, the organization was largely unknown, even among people working in education.
“We didn’t want to be the best-kept secret in the county,” Danielle shared. LEF needed a way to clearly communicate its mission, impact, and value to donors, partners, educators, and the broader community without losing its authentic voice.
The Approach
POUNCE became a strategic thought partner to LEF, helping translate complex, multi-layered work into clear, compelling storytelling. Rather than focusing solely on fundraising asks, POUNCE helped LEF build a consistent narrative centered on impact, community, and solutions.
The partnership blended day-to-day marketing support with high-level strategy, allowing LEF to stay nimble while still presenting a polished, professional brand to major funders and stakeholders.
The Work
POUNCE supports LEF across a wide range of communications and marketing needs, including:
Strategic monthly newsletters tailored to distinct audiences
Ongoing social media storytelling focused on impact, not just donations
Annual reports and presentation decks for funders, school boards, and partners
Video storytelling, including a flagship video for LEF’s Fueled student food security program
Custom “school impact” pages that clearly show educators how LEF supports their specific schools
Rapid-response support for press releases, presentations, and time-sensitive requests
From lighthearted, behind-the-scenes content to polished reports for major foundations, POUNCE ensures LEF’s brand remains consistent, human, and credible at every level.
The Impact
With POUNCE’s support, LEF has been able to clearly articulate who they are, what they do, and why it matters.
One standout success was a video highlighting LEF’s Fueled program, which supports approximately 2,000 students each week through meal bags and in-school pantries. The video captured both the scale of the work and the hopeful, solutions-oriented tone LEF wanted to convey. Check it out below!
Why POUNCE
For Danielle, working with POUNCE means gaining far more than a typical marketing vendor.
“POUNCE brings more than a single marketing staff member ever could,” she explained. “They offer big-picture thinking, day-to-day execution, and seasoned PR guidance…the kind of expertise we simply couldn’t afford in-house.”
POUNCE’s flexibility and responsiveness have also been critical, especially when last-minute presentations, press needs, or unexpected challenges arise.
“They consistently overdeliver,” Danielle noted. “They help us bring great work over the finish line, even when the timeline is tight.”
“POUNCE is always there to help me bring a great product over the finish line. From social media posts to annual reports, I know I can count on POUNCE to be a thought partner in solving really unique marketing challenges that result in the best possible outcomes.” — Danielle Nadler, Executive Director, Loudoun Education Foundation
Comments