RESIDENTIAL REAL ESTATE MARKETING + STRATEGY

Look Out Below?

The residential real estate market is facing more significant uncertainty than at any time in history, thanks to:

  • rocky economic outlook

  • rising interest rates

  • rapid inflation

  • supply chain issues

  • an ongoing paradigm shift in how and where we work.

As a result, inventory is up, budgets are down, the time to sell is increasing, and the number of motivated buyers is falling. As the market takes shape, it may be neither a buyer nor seller's market.


Now is the time to get creative.


Coming down off one of the hottest real estate markets in history provides a great opportunity to get back to the basics of what attracts sellers and buyers.

POUNCE uses the foundational principles of storytelling and problem-solving (plus in-house licensed real estate professionals) to help visualize your ideal customers, attract their business, and maximize results.

Cats at Home
 

FUN FACT:

People don't buy rationally - they buy emotionally.

 

WE UNDERSTAND SELLERS

If you're a seller's agent, we have strategies to build your public reputation and pipeline, while shortening the sales process.

For most people, buying and selling a home will be the largest and most important financial transaction of their lives. They need a partner they can trust, and know that they're more than just volume to you. Especially as the time that a house sits on the market increases, a client's faith in you is essential to success.

Building trust starts long before the selling process and can be heavily shaped by:

  • reputation in the community

  • word-of-mouth referrals

  • past success and awards

  • name recognition.


We can help you build a personal and professional brand that exudes trustworthiness and success, leaving the dealmaking to you. 

Image by Paul Hanaoka
 

DID YOU KNOW?

Most people cannot conceptualize dimensions like square footage and lot size, yet most real estate listings rely heavily on measurements in the description.

 
Grey Cat

WE UNDERSTAND BUYERS

If you're looking to represent or attract homebuyers, you must understand why they buy.

As a veteran real estate professional, you know every stat, fact and feature that a homebuyer would want to know. The harsh reality is, those facts won't attract buyers or close the deal. They're just questions to be answered in the middle.

Convincing people to make the largest transaction of their lives is surprisingly emotional. 

POUNCE can help you use your marketing channels, listings and reputation to tell a story that inspires people to click on your listing, share it with friends, and attract the attention your clients deserve.

 

FUN FACT:

People don't buy features - they buy outcomes.

 

SERVICES POUNCE CAN PROVIDE

We work with individual real estate professionals and brokerage firms to attract buyers, sellers, agents and more.


Our presentations have been featured at past Dulles Area Association of Realtor (DAAR) conferences, and our blogs/press releases/social media content have been heavily sampled by real estate agents throughout the D.C. region.

Game Strategy Plan

MARKETING STRATEGY

Big Picture Perspective Informed by Results

Image by Karsten Winegeart

SOCIAL MEDIA

Start the Conversation, Capture Leads, Convert

Sold

REAL ESTATE LISTINGS

Help Your Listings Stand Out From the Crowd

Portfolio Web Design

WEBSITE DEVELOPMENT

We Can Build or Manage on Most Platforms

 

LET'S ROAR TOGETHER

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